In this blog, you are going to learn and gain a better understanding of what SEO and UX are and why they matter to the future of your business. Are you going to learn everything in this blog? No, but by the end, you’ll hopefully be a lot further along than you were before and will gain the know-how to start implementing both if you haven’t already.
How to explain SEO and UX in layman terms?
SEO stands for search engine optimization. According to Semrush, SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem. Breaking it down, even more, SEO is increasing the quality and quantity of traffic to your website utilizing a variety of both on-page and off-page techniques to build a larger audience right at your front door.
UX stands for user experience. According to the Nielsen Norman Group, UX can be summarized as User experience which encompasses all aspects of the end-user’s interaction with the company, its services, and its products. Again, to break it down, even more, UX is maximizing customer experience and conversions across all your services and offerings through detailed research, analysis, and execution.
What are the effective outcomes of SEO & UX?
So think about this, if SEO increases the quality and quantity of traffic to your website and UX enhances the conversions on your website, it’s really the best of both worlds. How many of you reading this right now even know how much traffic is coming to your website? Even more so, do you have any idea how much traffic your competitors are getting in your same market and are able to see how much traffic your company is missing out on? Are you even using Google Analytics or Google Search Console to see how much traffic is coming and keeping up with your site’s search traffic and performance, constantly fixing issues so your site shines on Google as they put it?
The point is this, if you don’t know the answers to the above questions and you’re currently not utilizing SEO or UX, you and your business are likely not maximizing your true potential. The reason you’re not maximizing your true potential is that SEO and UX practices have some of the most effective outcomes for businesses in raising their ROI by capturing more traffic and converting more leads or sales by doing so. I’ve personally seen businesses increase sales by 2x-10x in less than a quarter from efficient SEO and UX practices.
Who are the best SEO & UX digital marketing agencies in Indiana?
- Young & Laramore
Young & Laramore is an independent creative agency located downtown Indianapolis and specializes in brand strategy, creative services, digital marketing, social media, media planning and buying, along with analytics.
Moreover, the company has been around for over 30 years specializing in national accounts.
- Element Three
Element Three is located by the pyramids on the northside of Indianapolis and is a full-service marketing consultancy company that defends brands with hunger and discipline.
The company has a heavy emphasis on brand and strategy.
SteerPoint is a full-service marketing agency located on the northeast side of Indianapolis by Roche. The company specializes in digital marketing, web development, SEO, SEM, PPC, Creative, and Traditional Advertising.
SteerPoint has been around for nearly 20 years.
These are three companies to consider if you’re getting quotes for your digital marketing project in Indiana.
Finding the right strategist to implement SEO & UX into your current digital marketing can make all the difference in raising your current ROI as quickly as 2x-10x within a quarter. However, just know that nothing is ever guaranteed so if anyone tells you that you’ll definitely get this much by signing up with them, they’re misleading you.
How to find your clients using SEO & UX?
Implementing SEO and UX practices into your digital marketing will help you find your ideal clients much sooner. Where SEO will drive more traffic to your website, UX will convert that greater traffic into more sales and customers. Improving the overall usability, will better optimize your website, leading to even more conversions. SEO works in many different ways to find clients. Real SEO starts with keyword and competitive research-lots of keyword and competitive research. These should revolve around your business, brand, offerings, clients, competitors, and more. Then, reporting and goal setting kick in after establishing your focused targeted keyword phrases and analyzing current traffic, if any exists, to measure and implement realistic goal and KPI opportunities.
This leads us to content building and page optimization. Content is king in SEO. Page optimization includes page titles, using enhanced targeted keywords and phrases along with updating ALT and Metadata. Alt tags are used to provide a text alternative for search engines. Meta data is small pieces, or snippets, of information about each of your websites pages. These don’t actually appear as part of the page but are merely a description of the page contents. Page optimization also includes technical SEO. Technical SEO makes sure your site speed, site security, URL structures, crawlability, and mobile optimization are on point.
By optimizing your site for UX, these components work to find you clients, and increase your traffic. But know this, UX encompasses not only the experience with your website but also your business as a whole. UX involves learning your services, processes, and business so it can make sure that it is represented across everything created for you. It is simply not one singular interaction, but the user interaction as a whole from start to finish with your clients! UX opens the door (most likely) for what your client’s overall opinion is of you before using your product(s)/service(s), so true UX must make your information as accessible as possible. The power of good SEO and UX is invaluable in not just finding you more clients but also your ideal clients.
Additionally, you may also want to take a look at some of these great resources: