How to Optimize Images for SEO

Written by Logan Erbse


June 18, 2021

Important Image Tips You Need To Know

Most businesses today want to be searched and recognized on the internet in order to gain more clientele or generate more revenue for their business. That’s where SEO comes in and helps businesses achieve this goal. SEO, or search-engine optimization, is the process of improving the quality of a website in order to increase website traffic from search engines such as Google or Bing. Although this process is crucial for businesses to achieve more people visiting their website, it’s not always an easy process to implement especially for those who don’t have experience with the tool. Advanced XP wants to provide you with important image SEO tips to help you enhance your incoming website traffic and create visually appealing images for your site. After reading this blog, you should be able to successfully implement SEO tools within your business. 

SEO Services: What is image optimization?

Image optimization is the process of reducing the file size of a particular image in order to remove unnecessary data that could slow down your page load time for users. This process makes it possible for your website content to rank higher on Google and other search engines, which drives more traffic to your website. This tool takes all of the extra data that is already loaded within the image in order to enhance your website for incoming users. Optimizing your images delivers high-quality images in the right size and format for your website. Using this image optimization tool, you are able to reduce your total page load time by up to 80%. Having a speedy website is important for SEO because it affects search engine ranking, lead generation, and ultimately the number of users who stay on your website. 

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How do you optimize images for Google Image Search?

Image optimization is essential for providing high-quality images and keeping the page load time on your website down for users. But you’re probably wondering- “how do I successfully optimize images for Google Image Search?” We’ve got you covered. There are many SEO services available that are designed to assist you in optimizing your images. These tools will help you resize your images, find the right format for them, and choose the right compression rate. Optimizing an image for Google Image Search starts by choosing the right file name for your photo. You can use your focus keyphrase in the title of the image in order to guarantee maximum optimization through Google. Scaling down the size of your image is also necessary because loading times are important for SEO. Resize the image, not the file size, how you want it displayed on the page. Certain images can be used with different formats based on how you want to use it. For example, JPEG works well for larger photos or illustrations; PNG is excellent for preserving background transparency in your images; and SVG would be suitable for logos and icons. There are many tools that have these features, which will help your website improve in SEO. 


What is the best size of an image for SEO?

In order to keep the website loading time down, it is best to adjust file and image sizes. However, it is important to note that image file size  and image size are two different things. For SEO, you should try to keep all of the file sizes of the images you’re planning to upload smaller. It’s recommended that any image used for SEO purposes should have a file size below 70 kb. Image and file sizes both need to be on the smaller side. The most ideal size for image optimization is 1500 and 2500 pixels. Keeping the image size and the image file size consistent with these guidelines will ultimately create a positive experience for users that come to your website by keeping the loading time down and lowering your bounce rate. 

Why is image SEO important?

There are a number of reasons why image SEO is so important in today’s vast digital realm of marketing. Utilizing image optimization is important for website load time. The sizes of the images directly affect how fast the site loads for users. Reducing the size of images for the website will enhance the speed at which users can successfully utilize it. Image SEO can also boost your ranking in Google image search and increase your website traffic. Users are even able to reverse image search, which is a huge deal if you have products that you sell as a business. SEO images are also able to create a positive experience for website visitors, which will ultimately create loyalty within your business. SEO can also be effective in making your content go viral. By adding pictures with valuable and relevant content to your brand, your website can illustrate authenticity and originality, which is important for many businesses to promote. 

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What is the best way to label images for SEO?

Labeling your images for SEO purposes will ultimately increase your site traffic and boost search engine rankings. It is important to label your images in a way that’s relevant to the content of the page. This way, the website’s content will be more visible on search engines throughout the internet. For the first image on the site, label it with the main keyword or phrase. Use the keyword for the title, and make sure this keyword is utilized throughout the content as well. Even the image file name needs to be named with this keyword, so be sure to do that. For additional images, try to use similar keywords or phrases to tag these. For example, for this blog’s images, I could label the first image as SEOTool. The following labels could be something like SEOTool1, SEOTool2, etc. The image labels will essentially drive more traffic to your website and increase your visibility on Google, so it is important to keep them consistent and relevant to your content. 

After reading this, you may be wondering: “how do I begin the process of SEO for my company?” That’s what Advanced XP is here for. Our SEO services enhance the quantity and quality of your website traffic by starting out with development and strategy. In the development phase, we look at optimizing your website by including keywords and phrases in your content that are commonly used or searched for within Google. Next, we begin to outline a strategy that will generate more website traffic and increase leads for your business. 

At Advanced XP, we are proud to say that our SEO services are proven for success. We’ve used local SEO within the community for business leaders. For Kutz at New Element Barber, he needed a way to increase his website traffic in order to spread awareness about his business. His goal was to utilize local SEO to attract more users to his website and generate more leads. We created an SEO-optimized website and added valuable tools such as an online appointment booking service and a payment system for customers. In just less than a quarter, we saw a sales increase of 234% and a traffic boost of 476%. Advanced XP can help you reach these awesome numbers and create a valuable website for your business. Our company offers Indiana SEO marketing. For Indiana SEO marketing, we do use a lot of local SEO to increase website traffic for not only our business but others as well. Indiana SEO marketing involves doing an SEO analysis to determine common keywords for search engine ranking.

For more information on SEO, check us out our services here.

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